This project was created while working for my former agency Nossa as the Digital Creative Director. I was involved in the initial discovery phase, Ux and UI, up until the final delivery whilst managing both our internal teams and external client stakeholders.

The Madeira Tourism board wanted a new platform to promote travel and discovery of the various tourism offers but this also coincided with Covid19 which made tourism and flights a big no. The platform launch was delayed and launched late 2023 in its first stage.

Based on a rebrand made by Peter Schmid Group, we translated the new graphics and design elements into pieces that would guide the experience across mobile and desktop and keeping the user experience clean to direct the users to the various sub sections allowing the local experiences to shine. The result was an award winning platform that delivers a solid first contact to the Madeira Islands and promotes further discovery and curiosity.

Scroll to view part of the UX and UI of this project.